OOLITIC, IND., – 4/11/14 – Indiana Limestone Company, a leading U.S. supplier of natural limestone, announces a complete upgrade of its brand. CEO, Tom Quigley said, “Changes to our visual and corporate identity are bringing our brand in line with the dynamic, rejuvenated company we’re building.”

To help accomplish these changes, ILCO has selected an equally dynamic marketing partner, Fat Atom of Carmel, Indiana. Fat Atom specializing in business-to-business branding, messaging and advertising, has completed exhaustive research in connection with the project. Quigley added, “On the strength of that research and a deep background in brand development, Fat Atom has crafted an ILCO message that will communicate in a compelling, irresistible way with our critical vertical markets of architects, fabricators and distributors.”

Fat Atom’s President, Todd Muffley stated that, “We are proud to have been chosen to be a part of this tremendous growth story. Working with a company that has a rich history and exciting future is invigorating. ILCO is poised for wild success in 2015 and beyond.”

One feature Fat Atom will be launching for ILCO in early 2015 is an architecture web portal that will act as an industry resource for architects in the United States and Canada. The new portal will allow architects access to unparalleled education and assistance in specifying Indiana limestone for future projects.

“Indiana Limestone is moving through a time of transition and achievement,” Quigley said.

“We’re transforming ILCO into a stronger, more agile, growth-oriented company that will continue to lead our industry for decades to come, and these identity changes reflect those developments.”